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Marketing Tips from Our Blog
No time. No time at all. Do you fall into this category? If running your practice, managing your team, attending CE classes and conferences, seeing patients, managing finances, and actually spending some time with your family (or by yourself ) have sucked all the minutes from 2014, and you’ve had little or no time to actually market your practice, you have a problem. It’s called White Rabbit Syndrome. You feel like the White Rabbit, shouting, “No time! No time! I’m late!” You may even have developed a nervous twitch.
At some point in your future, you’ll want to retire. The more profitable your practice looks on paper, the more money you’ll have for your retirement. A profitable practice needs a steady flow of new patients, not only to grow the practice, but also to replace those who move away, pass away, or go elsewhere for dental care.
Don’t take White Rabbit Syndrome into the New Year. Reclaim control. Let’s look at how Dr. Smith and Dr. Jones deal with this issue.
If you have a dental website, you need a blog, and if you have a blog, you need to feed the Pigeon. That’s right. Feed the Pigeon. You see, Pigeon is Google’s latest, big algorithm update. All the changes this update will effect are not evident yet, but we do now the basics. They are exactly what I’ve advised for many years. […]
Word-of-mouth marketing is the best value for budget. If you’ve invested in high-tech equipment such as a dental laser, CAD/CAM, intraoral scanners, and even digital radiography, make the most of your investment by actively marketing the benefits to your patients. When your patients know that your soft tissue dental laser makes periodontal therapy more comfortable, predictable, and precise, he can tell his friends. It is up to you, however, to make sure that your patients and potential patients know about your office’s technology and its benefits. […]
What Others Are Saying
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