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Marketing Tips from Our Blog
What are e-books?
E-book stands for electronic book, like e-mail stands for electronic mail. The “electronic” means that the text is digital, though the “book” part is a bit misleading. There are fiction and non-fiction e-books that run 1000 pages or more, but for the purpose of marketing, that’s extreme overkill. An e-book is simply a booklet of information that an interested potential patient can download and read later. Usually, e-books focus on one topic or answer a single question, like “How Much Do Dental Implants Cost?” or “What to Expect When Your Infant Is Teething.” […]
Today’s blog post was written by David Blide, our social […]
No time. No time at all. Do you fall into this category? If running your practice, managing your team, attending CE classes and conferences, seeing patients, managing finances, and actually spending some time with your family (or by yourself ) have sucked all the minutes from 2014, and you’ve had little or no time to actually market your practice, you have a problem. It’s called White Rabbit Syndrome. You feel like the White Rabbit, shouting, “No time! No time! I’m late!” You may even have developed a nervous twitch.
At some point in your future, you’ll want to retire. The more profitable your practice looks on paper, the more money you’ll have for your retirement. A profitable practice needs a steady flow of new patients, not only to grow the practice, but also to replace those who move away, pass away, or go elsewhere for dental care.
Don’t take White Rabbit Syndrome into the New Year. Reclaim control. Let’s look at how Dr. Smith and Dr. Jones deal with this issue.
What Others Are Saying
When I was looking for an expert copywriter, I was lucky enough to find Shauna and iDENTiwrite. Shauna is extremely professional, friendly and most importantly an excellent copywriter. While she is an expert with dental copy, I have found myself going back to her to work on a variety of subjects. She just gets it!