If you haven’t yet tried ChatGPT, you should. An account is free, so anyone can use the AI tool. ChatGPT gets information from online sources and can build a blog or article on any topic in seconds. I must admit that when I first tried the technology, I thought I’d be out of a job! However, professional copywriters and editors are still vital for dental marketing. 

In today’s blog, I’ll discuss the pros and cons of using ChatGPT for dental articles and blogs. Overall, it’s a very cool and useful tool, but it cannot replicate all that a professional copywriter and editor can do for your dental practice. 

How to Use ChatGPT

ChatGPT is AI (artificial intelligence) based on a natural language processing chatbot. It creates written content in response to questions or topics the user inputs. So, for instance, I can type “blog about dental implants” and it will quickly build an article on the topic.

Why Not Use Chat GPT for Dental Blogs?

Great question. In short, the technology simply pulls information from online sources, which are not always reliable. Wikipedia, for instance, relies on users to provide information on topics. The result is not always reliable, meaning it should be fact-checked for accuracy.

Does Chat GPT Plagiarize Content?

While ChatGPT does not plagiarize, the content it produces is available to everyone. The dentist down the street may end up with the exact same text. This is important because Google places greater value on original text, meaning text not taken from another online source. If you and 1000 other dentists publish the same content from ChatGPT on your website or blog, Google will count it as duplicate content.

Is ChatGPT Content Search Engine Optimized?

No. It may naturally include good keywords, but it is not customized to your dental practice or optimized for Google. Furthermore, duplicate content is less valuable for SEO than original content.

How I Use ChatGPT for Dental Blogs

With over 20 years of experience as a dental content copywriter and editor, I love using ChatGPT to generate ideas and article structure. Let’s say I ask ChatGPT to create a blog about dental implants. I’ll choose the most valuable and interesting information from the created content and build an original, optimized, customized blog for my client. Of course, I add related information relevant to my client’s dental practice, technology, treatment philosophy, and target market. I also inject best SEO practices into the text so that it shows up high in search results.

Next, I run my content through Copyscape, a paid tool that identifies plagiarism on the web. Copyscape pinpoints groups of words and sentences found elsewhere online. By restructuring the wording, I create original content to replace the duplicate.

Professional, SEO’d Dental Copywriting That You Can Count On

At Identiwrite Creative, we employ a talented team of USA-based copywriters and editors who understand clinical dentistry, dental marketing, and search engine optimization. We love using new tools, and ChatGPT helps us save time on the front end of a copywriting project. The AI tool produces text that we can employ as a starting point, in some cases, for creating blogs. 

I do not suggest relying solely on ChatGPT for website, blog, or article content. The generated text may not be accurate, isn’t search engine optimized, will not reflect the ideology and personality of your practice, and may be published by other dental offices. 

Set yourself apart with reliable, fact-checked, optimized content written by one of our professional dental copywriters. Contact Riese for more information at 682-337-1849 or email [email protected] today. We have a solid history of working with dentists, consultants, and dental website companies to provide high-quality content for publishing online or in print.

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