We are a group of service-minded professionals who have the experience and expertise to provide your practice with effective online marketing tools, including copywriting and content management, website design and development, marketing consulting, social media programs, and SEO (search engine optimization).
We're Here For You
Everyone on the Identiwrite Creative staff is part of YOUR marketing team! We’re here to answer questions, write great content, design awesome advertising, and drive new patients to your office. Our goal is a full schedule for you. Select a team member below to read the bio.
A Note From Shauna
“Here Comes the Sun” is my favorite Beatles song. Steel Magnolias is my favorite movie, though You’ve Got Mail takes a close second place. To Kill a Mockingbird is the best book ever written, and it makes a great play. Francine Rivers is my favorite modern writer. I hold great respect for Stephen King, though. My parents were hippies, but I grew up in DFW, so I’m kind of like Dharma with a job. All of this makes no difference whatsoever to my clients, but these days, the trend in bios is to include personal information — so there you go.
Now to the facts that matter.
What I Have in Common with Dentists
Coming from parents who love nature and place more value on living life than on making money, and being that my mother is a nurse, it seems logical that I landed in a health-related industry. As is true with most passionate professionals, I fell in love with my trade — writing — early in life. Words are awesome. They are scribbled symbols that convey an entire idea from one mind to another. Being in the dental industry today is quite a trip. The research linking oral to overall health is so interesting that I tend to lose hours and days researching new discoveries. The best part of my job, though, is interviewing dentists and talking shop with my clients. I love to hear different philosophies and schools of thought regarding clinical care, and contemporary technology for diagnosis and minimally invasive treatment can keep me chatting for eons. In short, I am a nerd at heart. I find that this is a common thread between my clients and me.
I Want to Introduce the Identiwrite Creative Team
Now I’ll guide you through meeting everyone on your marketing team, here at Identiwrite Creative.
Shauna Duty has owned two marketing companies, both focused on dental websites and online marketing. Prior to opening her businesses, she worked for a well known dental marketing company in the DFW area. Currently, she owns and manages Identiwrite Creative, working directly with clients, employees, and contractors to provide excellent service.
Shauna has written over one thousand dental websites, articles, and blog posts for dentists in the USA, Canada, and other English-speaking nations. Her expertise in dental marketing has been honed over years of interviewing, studying, and writing about the biggest names, products, technology, and procedures in the dental field. Her articles on dental marketing and blogging have been published on many websites, including Dental Products Report and Modern Hygienist. She also authored a chapter on reputation management for dentists for the ADA Practical Guide to Internet Marketing.
In addition, Shauna has led telecourses, webinars, and conference presentations on Internet marketing. Before entering the dental copywriting field, she was a successful freelancer, with articles published in national and regional print publications and online. Her professional background includes management, administration, corporate vendor show planning, and marketing promotions.
Because of her experience working with medical and dental professionals, Shauna understands dentistry, healthcare, marketing laws, ADA guidelines, and the minds of patients, so she is uniquely equipped to promote your dental practice.
Shauna is the director of a local writers' group, Mustard Seeds Christian Writers. She's also working on a novel, but who isn't?
Shauna and Chris attend North Church in Fort Worth, Tx. They’ve been married for over 26 years. Chris is the general manager of D-Bat, and he lives for baseball. They lend support to Mercy House, a maternity home for single mothers, and Pregnancy Help 4U, a crisis pregnancy center.
Their daughter, Alysen, is the business manager for Identiwrite Creative, and also the mother of their precious granddaughter, Gracie Belle.
Their son, Riese, is a realtor and general contractor in Tyler, Tx. Riese and his wife, Cara, live in Winona, TX. Cara teaches, writes for Identiwrite, and is currently pursuing her real estate license.
Shauna and Chris enjoy talking about Identiwrite Creative’s future while cheering on the Rangers, Cowboys, and Stars, and they make frequent visits to the family farm in Henderson, Tx.
When I’m not working, I love to secondhand shop with Grace and my mom, cook and bake, and spend time sipping coffee with my friends and family. Along with being Grace’s momma, I also have a black lab mix, named Kase…or Kee-Bug, as he’s lovingly called by Grace and me.
In 2002, I graduated with a Bachelor of Arts from Lipscomb University in Nashville, TN. A few years later, I obtained my license as a Registered Dental Assistant in the state of Tennessee. I spent ten years working in a private periodontal practice, where I served as surgical assistant, implant treatment coordinator, and eventually web content manager. During this time, I developed a passion for dentistry and a true admiration for the dedication necessary to run a successful practice. In 2017, I decided to end my time in clinical dentistry to join Identiwrite. It was the best career choice I’ve ever made, and I’m proud to serve our clients in this capacity!
When I’m not writing professionally, I enjoy writing creatively. I also love singing, traveling, and spending time in my hammock with a good book.
My husband and I live on five acres in a tiny east Texas town. We live in a turn-of-the-Century home with our two dogs and eleven chickens. We love playing board games and being outdoors, as well as hosting Bible studies and hanging out with church friends.
I love God, my family, world travel, and cheering on my State Champion gymnast son. For more information about me or my publishing history, check out my website, www.leighannbryant.com.
Upon graduation, I practiced primarily as a business law litigator, including state, federal and appellate business litigation. I moved on to academia, teaching a variety of classes at top-tier law schools around the country. I have also provided counseling for a variety of firms across the country and am licensed to practice law in California. I have published award-winning scholarly articles, magazine articles, technical manuals, and hundreds of legal briefs, and blog posts.
On a personal level, I am dedicated to my family, my three rescue cats, and writing/creating music in my modest home studio. My favorite movie is The Shawshank Redemption, and my favorite books are the Dark Tower series by Stephen King. My favorite authors are Stephen King (no surprise there) and John Grisham. My all-time favorite song is Vincent, by Don McLean, about the life of Vincent van Gogh. My semi-recent favorite song is Someone You Loved, by Lewis Capaldi. I love going on the scariest rollercoasters with my daughter, watching zombie movies with my son, and travelling with my wife. I’ve been to Canada, Mexico, South Korea, England, France, and 48 of the 50 states. I am very good at Blackjack, and decent on the piano, guitar, and drums. Finally, I am a rabid supporter of the University of Arkansas’s basketball team: “Call them Hawgs!”
I began writing professionally several years ago and now work for several publications. In my spare time, I enjoy running and playing piano. I finished my second half marathon recently (woot!) and hope to do the big 26.2 soon. I’m also a proud father, as you can see.
THE Identiwrite Creative PROMISE
The most important resource we have is a satisfied client, so we vow to make every effort to maintain open communication, superior products, and excellent service, every day, in every way. When you contact Identiwrite Creative, your call will be treated with prioirty. All messages, both phone and email, are promptly returned by the end of the following business day
OUR COMPANY MISSION
Our mission is to provide dentists and physicians with an accurate, interesting online iDENTity that will convert visitors into new patients.
To this end, all Identiwrite Creative copywriters and contractors live in the United States and English is their primary language, so communication is never an issue. Each writer undergoes a strenuous screening, testing, and hiring process before receiving projects, and an editor reviews all work before it is published. All contractors have proven their effectiveness and quality in previous projects.
We deliver excellence by continually pursuing education and applying proven strategies for online marketing, search engine optimization, branding, and content management trends.
Our team relies on facts, knowledge, and staying one step ahead of the ever-evolving world of Internet marketing to serve our clients to the best of our ability. Each member of the Identiwrite Creative team has special talents that are consistently honed and expanded, because our clients deserve our utmost efforts and superior quality in regards to services, products, and support.
TESTIMONIALS FROM DENTISTS LIKE YOU
“Truly an amazing person to work with. Shauna continues to amaze me with what she’s able to accomplish, especially when there are some pretty tight deadlines. I cannot recommend her services enough! Truly an inspiring and death defying experience.”Scott MeadowsPatient Prospectors
“Being able to take complex medical/dental issues and make them patient friendly is an amazing skill. Cleaning up outdated information by essentially channeling me and my writing style was a pretty amazing feat. It is obvious she has a great skill set, understands dentistry and medicine and can take the most complex subject and make it easily assimilated by patients, without insulting their intelligence. My social media views have skyrocketed since she took over…and the price is more than reasonable.”Tim Mickiewicz, DDSPacific Orofacial Pain Consultants
“Identiwrite Creative plays a key role in the success of our online presence. We are thrilled with their services and enjoy working with their friendly and knowledgeable team. I highly recommend Identiwrite Creative to anyone in the market for a SEO!”Amber Basford5 stars – Google
“We reached out to Identiwrite Creative the beginning of 2019 to help us with our blogging needs. We're very pleased. Great team effort!”Norman Medina DDS5 stars – Google
“My partner and I hired Shauna and her team to create our new website. . She was so patient and professional with us. We learned a lot during the process and would recommend her if you are looking to build a site. She is truly a great person and kept up her end of the bargain to the end!”Jacque Russo5 stars – Google