A survey of Americans, published on PRNewswire, found the following to be the top attributes online searchers look for in a dentist’s web presence:
- Best patient reviews
- Proximity to patient
- Top rank in search results
- Low price
- Most appealing website
So, of the top five things potential patients look for in digital dental marketing, three can be managed by Identiwrite Creative. While you control your dental practice’s location and prices, we can help with online patient reviews, search ranking, and the look and functionality of your website. We can even make your location appear convenient and your prices of good value by composing well thought-out content for your website.
The importance of your website ranking high on page one results cannot be stressed enough. Only 6% of web clicks come from page two results. Nearly 68% of click throughs are for the top five Google Search results. (Note that only 15% of searchers click on ads, so the 10 organic listings are the most valuable positions.)
An SEO Power Boost is the first step toward ensuring that your dental website reaches top rankings in Google, and this is important: for the keywords your consumers search. If your website is listed on page one position one for redheaded dentist, you probably won’t get a new patient from that search. However, if you’re found on page one position one for best implant dentist, you could very well earn many high-revenue cases.