Across the globe, AI experts are beginning to worry that iRobot is becoming a reality. Have you heard this? I’m not joking, even though it sounds like science fiction. Elon Musk and other respected leaders in tech say that artificial intelligence is out of control. They want a six-month slowdown in training AI systems so that humans can put a plan into place to control the spread of biased information and misinformation, and to protect consumer privacy.

At Identiwrite, we’re not scared of AI–even though AI writers are coming for our jobs! From what our editor, Cara Duty, has witnessed, the AI writers are not yet smart enough to put our experienced dental copywriters out of work. According to Cara, AI writing tools need an editor, and they need to learn how to inject personality into their content.

Cara recently took the AI Writing Assistant GrammarlyGO for a spin and shared her experience with me. I think you’ll find our interview interesting.

What is an AI writer?

An artificial intelligence writer is software that creates text based on information that users of AI have input over the years. When we ask Alexa or Siri questions, the AI behind it learns from us. AI also learns by making connections with information published on the internet.

In short, you can use an AI writer to generate copy from information that’s currently on the web.

Who uses an AI writer?

Anyone can use an AI writer: professionals, students, teachers…anyone. It’s available online.

What kind of content does an AI writer produce?

At present, AI writers generate content based on the information they parse from online sources. AI-generated content can be used by you for any purpose, from marketing to instructing to ghostwriting a book.

Why use an AI writer?

For people who don’t like to write, an AI writer does the work–even if it doesn’t do it well. People who aren’t fond of conducting research can produce quick results based on what the AI writer finds online. There’s no guarantee that the information in an AI-produced article is true or fact-checked, though.

How does GrammarlyGo work?

Cara simply input a question into the tool, and within seconds, it produced about 200 words. She then had options to improve the content within the tool.

What issues did Cara find with the content produced by AI?

The ideas and thoughts in the content weren’t fleshed out. Some sentences were oddly worded, she found some grammar issues, and there was no personality, what we call “voice,” to the article at all. It was very bland and factual. Basically, it was boring.

Would you say that the content an AI writer produces needs editing?

Absolutely. If you don’t edit AI-generated content and you put your name to it, you’ll look foolish and uneducated, to be quite honest.

How long did it take you to edit the content GrammarlyGo created?

To correct errors, fill gaps, flesh out ideas, and give the content some personality, it took between 10 and 20 minutes per 200-word paragraph. Honestly, this is about the same amount of time it takes to write content from scratch if I don’t have to do a ton of research. It takes our writers approximately one hour to produce 550 words of edited content, with SEO…and with personality!

What advice do you have for dentists considering an AI writer for web content, blogs, and patient education articles?

You need to ask the right questions to get the content you want. Some questions may be too broad and so they won’t result in the content you want. It may be too broad or even on the wrong topic, if word meanings cross over. If you have to pay per word for the generated content, or if there’s a limit on the number of questions you can ask, using an AI writer could become costly. Then, if you also need an editor, you’d be paying twice.

Also, the generated content was not optimized for search or run through a plagiarism checker. So, it still needed keyword integration, interlinking, optimized headings, calls to action, and that sort of thing.

The main and most obvious issue is, the content reads as bland and cookie-cutter, without any personality. The reader will feel uninspired, bored, and because of this, he may not actually read the text. If the content isn’t optimized and no one reads it, what’s the point?

In time, AI writers will be able to apply personalities, perhaps through avatar selections, into the content they generate. Errors will go down, and quality will increase. It’s not there yet, though.

Professional Dental Copyediting for AI-Generated Content

Identiwrite Creative relies on trained, experienced dental copywriters–humans–who compose fact-based, SEO’d, interesting content. We also edit content, so if you opt to use an AI writer to generate your dental articles or blogs, we can polish up the prose for publication.

Copy is still king when it comes to SEO. If you want your dental website to rank high in search and drive quality traffic to your office, give us a call at 972-679-6885 today. 

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