With the multitude of new digital marketing tools, can blogging still bring in new patients? And is it even a good spend for your marketing budget?
In truth, most blogs aren’t read, yet they work. They show up in search within 24 hours and tell Google all about your dental practice. Power Blogs can make your site show up on page one of Google Search for specific keywords (and lots of long-tail keywords, too).
If you blog strategically, patients who need a dental appointment or procedure in your area will find your site when they search for “best dentist near me” or “implant dentist” or “orthodontist weekend appointments” or whatever your keywords of choice are.
With Power Blogs, you’ll GET MORE NEW PATIENTS.
In this article, I’ll show you 3 secrets that will make Power Blogs your smartest digital marketing investment to date:
- What makes blogging effective for today’s savvy searchers
- What SEO experts think about blogging for SEO marketing in 2021
- How blogs earn you new patients, affordably and with minimal effort
Not Just Blogs. Effective Blogs.
Approximately 5.8 billion blog posts are published every day. But they aren’t your competition. You only compete with dentists’ blogs that attract mutual target patients.
Here’s more good news, your website and blog only compete with dentists in your area who offer the same services and procedures that you offer. If Dr. Smith a mile away from your practice offers dental implants, and you do too, then Dr. Smith’s website is in direct competition with yours.
With these digital marketing assets…
- up-to-date Google Business profile and reviews;
- weekly power blog posts;
- competitor, traffic, and ranking data;
- and a monthly strategy update
…your site will rank on page one of Google Search. Period.
Notice that I didn’t mention paid ads. I’m talking about organic listings — those you don’t pay for each time someone clicks through.
However, there is a caveat.
Someone has to do the hard work of building and maintaining your well-optimized, modern website, then researching, writing, publishing, analyzing data, and massaging the content management strategy each month.
If you do this, let someone you trust do it, or hire a reputable and affordable digital marketing agency like Identiwrite Creative to do it, then your practice can be on page one — for terms you want to rank for, not just random words. It may take a little time, depending on what state your website and online reputation are in when you begin, but it can happen.
You even have some authority over how long it takes to reach page one.
(1) The amount and quality of content you publish,
(2) whether you include video and social media, and
(3) how consistently your strategy is managed
all factor into how fast your site will move up to page one. From there, it could continue to move all the way to position one — but let’s not get ahead of ourselves.
SEO Experts Say YES to Blogging in 2021
Listen, my dentist friends, I am not the only digital marketing professional saying that blogs, content marketing, and on-page SEO still work.
Here’s what a respected and well-known SEO industry expert says:
“Content remains one of the most effective forms of marketing. Creating high-quality content that informs and educates is crucial. ” – Niel Patel, SEO Expert and Ubersuggest Founder
“…according to our latest research, 68% of marketers find blogging more effective  than they did two years ago …” — DataBox
“Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers’ questions. Blog posts that use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and make your site more appealing to visitors. ” — Hubspot
Power Blogs Meet Our Mutual Goals
High Return on Investment
Get More New Patients means that you see results from your investment.
Get More New Patients is the Identiwrite Creative tagline and our primary goal for every client we serve and every digital marketing service we provide.
Affordable Prices – No Contracts – Excellent Quality
Our second goal is for our clients to spend less on marketing and earn more revenue. Now, if you spend nothing on marketing, I can’t help you. But our prices are very reasonable. However, we aim for high ROI (return on investment) from all of our products: websites, articles, newsletters, print projects, and Power Blogs.
In fact, we don’t require contracts for this very reason. If Identiwrite Creative can’t increase your patient numbers, or your practice hits a dry spell and it’s hard to afford marketing, you’re always free to leave without a penalty.
Minimal Effort for You
Our third goal is for you to expend as little effort as possible on marketing. It’s our job to make sure that your brand is found in Google Search. You need to see patients and manage your staff. Identiwrite Creative will be YOUR digital marketing department, on call. If you have any questions at any time, schedule a call with Riese or Shauna at your convenience — even after 5pm and on weekends.
How to Get Your Dental Website on Page 1 of Google Search
The easiest, fastest way to get your website on page one with minimal effort and investment is to call Identiwrite Creative now, or order your Power Blogs subscription online.
The Identiwrite Creative team includes dental copywriters and editors, SEO experts, technical experts, website designers, and graphic designers. We want to become your digital marketing department. I mentioned this earlier: we don’t require contracts. Sign up to let us get a baseline of your SEO and work hard for you for six months. If you’re dissatisfied, there’s no penalty for leaving our service.
The Rubber Met the Road During COVID Shutdowns
I’ll tell you, my no-contracts policy became real for me when COVID shutdowns occurred across the globe. Dental offices everywhere closed their doors for a month or more — some forever, sadly. As those doors locked, my clients could not pay for marketing services. No one was going to the dentist anyway. Identiwrite Creative’s profits plummeted. But I was proud to stand beside my clients in the tough times, and now I’m proud that we’re coming back, together. I just want you to know this, so you can truly understand that Identwrite Creative will earn your business. As they like to say, we’re all in this together.
Not Ready Yet?
My parents and grandparents were small business owners, like you. Especially post-shutdown, I understand the importance of maintaining strict budgets. That’s why I keep our digital marketing prices very fair, without compromising quality. But you can DIY when it comes to SEO. There’s a learning curve, but you can certainly do it. Check out ubersuggest.com or hubspot.com for DIY dental blog ideas. You can also learn a lot about dental marketing by reading the Identwrite Creative blog.