Most dentists who have a website followed the advice of a website designer. Did you? What you may not realize is, when it comes to creating a website that actually brings you new patients, a designer isn’t the right team lead. Website designers, even those who understand user experience (UX), simply design websites. They are specialists in graphic design.
Another common mistake is to allow a website programmer to build your site, without using a graphic designer. Programmers know code. They can make a website live on the internet. They are specialists with computer languages, like HTML, HTML5, CSS, and jQuery.
Perhaps you allowed an SEO expert to create your website. While SEO aficionados understand how Google works and how to drive traffic to your site, he probably has little knowledge of design and development. Because of differences in professional opinion, an SEO expert may have recommended writing original content for your website, investing in Adwords, or publishing a blog a few times a week.
The real story is, if you want new patients from the internet, you need more than a graphic designer, a website developer, an SEO expert, or a copywriter. You need more than Adwords, a blog, and incoming links.
Do you have any of these problems?
- People find your website, and you have high traffic, but they don’t convert to new patients.
- People find your website, and you have high traffic, but they don’t stay long or visit multiple pages.
- Your website looks beautiful, but people can’t find it in a Google search for dentist + your city.
- Your site has good information, and it looks pretty good, but you can’t navigate the site. You can’t find what you’re looking for, and potential patients probably feel the same way.
- Your site looks great, is on page-one search results for targeted keywords, but you aren’t gaining any new patients.
The Missing Parts
When a dentist depends on one person, even one with special expertise in a particular area of digital marketing, to design, build, optimize, write, market, assess, and revise his practice’s website, the site is destined to have issues. From misinformation and functionality problems to lack of visibility on Google and poor traffic conversion, the problems may seem insurmountable.
Here are the ten keys to success for building a dental website, then managing it effectively.
- User-Friendly Design
- Keyword Research & Site Navigation
- Search Engine Optimized Code
- Search Engine Optimized Content
- Accurate Contact Information
- Social Media Marketing Integration
- Blogging & New Content
- Google Analytics
- Google Keyword Ranking Reports
- Monthly Data Review & Strategy Revision
If you’re going to give a patient a smile makeover or full-mouth restoration, you first have to identify what the patient wants.
Then, you need to examine the patient’s mouth and records to see what you’re going to be working with.
Armed with information, you can design a plan for the makeover.
You can then create a waxup and preliminary model for try-on.
With the patient, you discuss how the temporary felt and functioned, make adjustments, then move forward with a solid plan for complete success.
The same order of operations proves effective in dental marketing.
To discuss your marketing strategy with an expert who understands how to create a website that will bring you new patients, call Identiwrite Creative today. We’re more than a copywriting company: 940-395-5115.
About Shauna Duty: As a copywriter, copy director, and owner of dental marketing companies, Shauna has worked with hundreds of dentists. With her husband, Shauna now owns and manages Identiwrite Creative, a content marketing and website consulting agency that caters to dentists, physicians, and lawyers. Email [email protected] or call 940-395-5115 to talk with Shauna.