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    Dental Marketing Testimonials


    Shauna Duty


    Welcome to Identiwrite Creative! I own this little marketing firm. We have an amazing team of workers, and all have a servant's heart. If you have any questions or comments, email me at [email protected]. I'd love to hear from you.


    Shauna Duty has owned two marketing companies, both focused on dental websites and online marketing. Prior to opening her businesses, she worked for a well known dental marketing company in the DFW area. Currently, she owns and manages Identiwrite Creative, working directly with clients, employees, and contractors to provide excellent service.

    Shauna has written over one thousand dental websites, articles, and blog posts for dentists in the USA, Canada, and other English-speaking nations. Her expertise in dental marketing has been honed over years of interviewing, studying, and writing about the biggest names, products, technology, and procedures in the dental field. Her articles on dental marketing and blogging have been published on many websites, including Dental Products Report and Modern Hygienist. She also authored a chapter on reputation management for dentists for the ADA Practical Guide to Internet Marketing.

    In addition, Shauna has led telecourses, webinars, and conference presentations on Internet marketing. Before entering the dental copywriting field, she was a successful freelancer, with articles published in national and regional print publications and online. Her professional background includes management, administration, corporate vendor show planning, and marketing promotions.

    Because of her experience working with medical and dental professionals, Shauna understands dentistry, healthcare, marketing laws, ADA guidelines, and the minds of patients, so she is uniquely equipped to promote your dental practice.

    Shauna is the director of a local writers' group, Mustard Seeds Christian Writers. She's also working on a novel, but who isn't?

    Shauna and Chris attend North Church in Fort Worth, Tx. They’ve been married for over 26 years. Chris is the general manager of D-Bat, and he lives for baseball. They lend support to Mercy House, a maternity home for single mothers, and Pregnancy Help 4U, a crisis pregnancy center.

    Their daughter, Alysen, is the business manager for Identiwrite Creative, and also the mother of their precious granddaughter, Gracie Belle.

    Their son, Riese, is a realtor and general contractor in Tyler, Tx. Riese and his wife, Cara, live in Winona, TX. Cara teaches, writes for Identiwrite, and is currently pursuing her real estate license.

    Shauna and Chris enjoy talking about Identiwrite Creative’s future while cheering on the Rangers, Cowboys, and Stars, and they make frequent visits to the family farm in Henderson, Tx.

    Riese Duty

    Business Development & Sales

    My name is Riese Duty, I am the Sales & Production Director for Identiwrite Creative.

    I am privileged to work with a great team that truly puts the customer first and works hard to deliver the best dental marketing to our clients, across the globe. As sales manager for Identiwrite, I am usually the first point of contact for our customers -- which is fantastic since I enjoy people and business so much! As production director, I will say in touch with you from the moment you begin working with us, through all of your projects, year after year.

    As you can tell from my last name, I'm a member of the Duty Tribe, the son of Shauna, our owner. My passion is entrepreneurship, so joining the family business is practical and exciting. I have a vested interest in continuing to provide the excellent, five-star service and products Identiwrite has become known for.

    The other Duty on the Identiwrite team, Cara, is my adorable and talented wife. Cara and I remodeled and sold a home built in 1905 in Winona, Tx right after we married. After the sale, we bought an RV and travelled the United States for 5 months (during COVID, so it was quite an experience).

    Previously, I owned a construction and home remodeling company for five years and I currently hold my Realtor's license. In my free time I love traveling, being outdoors, and spending time with Cara and our two dogs.

    Cara Duty

    Copy Director

    I graduated from the University of Texas at Tyler in 2017 with a BA in English and Education. After teaching high school for a couple of years, I decided to try something different, and I'm so glad I did! At Identiwrite Creative, I compose optimized articles and blogs-- and I really enjoy writing.

    When I'm not working, I love doing anything outdoors and being with my husband and family. My husband and I love traveling and just returned from a six-month RV trip. We also have two dogs, Bear and Filly, who we adore!

    Connor Burnett

    Website Design & Technical Specialist

    Hi, my name is Connor - I grew up in the Atlanta, Georgia area, but moved to Boise, Idaho to pursue my passion for creating and designing cool things, by attending the programming bootcamp Boise Code Works. I then fell into web design, starting my career with a prominent Boise web design firm, managing and updating hundreds of websites, where I worked for two years.

    After this, I decided to turn to freelancing, founding Great Day Web Designs, through which I am proud to design, develop, and manage websites for Identiwrite Creative.

    In my free time, I love to write, perform, and produce music. I also love traveling - the need to experience different cultures, try new food, and take beautiful pictures has taken me all around the world. Aside from these things, I love spending time with my family, my friends, and my dog.

    Thank you for giving me, along with the whole team, the opportunity to help you create something cool!

    Carolina Dever

    Graphic Designer

    Hi, I am Carolina Dever. I am a Colombian girl that fell in love with the American culture many years ago. I grew up in a big city called Medellin. I moved to USA when I was 24 and it was the best thing I could have ever done. I am very passionate about graphic design. I love creating graphics that make people happy. I see things different and love to bring dynamic and creativity to simple ideas. I always have a positive attitude and always give it my all.

    My family is my treasure. In my free time I love to follow Jesus. I love doing outdoor activities like camping, kayaking, hiking, and skydiving. I love working out specially with my husband, and spending time with my family. Our favorite time of the year is Christmas, and our favorite place to visit will always be Disney.

    Audrey Lenahan


    My whole life has been driven by telling good stories! I graduated from the University of Dallas with a BA in Drama and went on to get my MFA in Acting from West Virginia University. After school, I pursued work as a professional actress, including three years touring North America in a one-woman show. During this time, I also sharpened my writing chops, taking on freelance writing jobs for the dental and medical industries, as well as the arts.

    After getting married, I taught drama and philosophy at my local Catholic school for three years. It was so exciting to teach young minds to appreciate beautiful language and the importance of a good story. Now I’m looking forward to my next adventure as I transition to being a stay-at-home writer and mom to our daughter (due March 2022!)

    When I’m not writing, you can find me voraciously reading, hiking, spending time with my husband, or cooking an exotic foreign recipe.

    Marlene Woodings


    I developed a love for words and languages from an early age. Subsequently, I went on to earn my Bachelor of Science in Communicative Disorders and Deaf Education from Utah State University. After having spent years working in both academic and medical settings, I decided to put my knowledge and expertise to use as a freelance copywriter and content creator. I thoroughly enjoy the technical aspect of research-based writing, and I always strive to deliver quality content that is accurate, informative, and enjoyable to read.

    When I’m not busy writing, I’m spending time with my husband and two cats, Nugget and Jellybean. Whether we’re enjoying the outdoors, snuggling on the couch, or cooking gourmet meals, we find time to cherish even the simplest moments in life.

    Joshua May

    SEO Professional

    I'm from West Philadelphia, born and raised. On the play ground is where I spent...sorry...I'm reminded of the theme song of a certain popular sitcom from my childhood. ^_^

    Hi. My name is Joshua. Currently hailing from Delaware, I'm an SEO professional of 13 years with a knack for understanding computer & web technology. Since 2008, I've helped a few dozen businesses find their target customers through Google Search, spanning multiple markets and industries; from USA to Western Europe.

    Think of me as a liaison between Googlebot and your business, OR as a "Search Engine Whisperer", who makes sure your website is compliant with Google's guidelines so that you have the best chance to appear in front of your target audience.

    I'm a son of former orchestra musicians, a grandson of a guitarist, and nephew to two violinists, so would it surprise you to know that I have a bit of a passion for music? I love all kinds of music, and in fact, it's music that led me into the world of SEO.

    I recognized the power of the internet early on and so desired to create a website that would allow me to teach music to others. But I quickly learned that just because you create a website that doesn't mean you'll generate traffic, especially if no one knows your website exists!

    So it was time for me to use my special powers to learn everything I could about Google, Bing and other search engines. The rest is history.

    Still...for all of the time I spend navigating through html code and computer files, I equally love moments when I can disconnect from the interwebs and just enjoy my time on the beach for a much-needed recharge.

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