I’ve been a dental copywriter writing blog posts for dentists for about 15 years, and in this time I’ve seen SEO and Google change dramatically. Identiwrite Creative is my dental marketing firm, and we offer fully optimized, completely custom blog writing (ghost blogging) for dental practices, along with keyword research, competitive analyses, SEO tracking, and editorial calendars. We employ multiple, well-trained copywriters, a lead editor, graphic designer, and web technician — a team that can help any dental office plan and execute a stellar online marketing strategy.
I respect dentists who take on the time-consuming task of blogging independently. I hope that these five tips prove quite useful for blogging dentists. Should you ever need to hand off the responsibility to a capable team, give Identiwrite a call.
I suggest choosing topics based on which services rank off page one, meaning on page two, three, etc., or not at all. Also, general dental topics, in which keywords like city + dentist, dentist near me, and dental office can be inserted. Other than that, local news makes for good subject matter.
Blog titles (H1s) ideally include the focus keyword for a page. The title should also be short, memorable, and interesting, when possible. A title with a good hook will receive more click-throughs than a boring title. How-tos, tips, and secrets make for popular titles in search results.
Sentence and paragraph structure
Keep it simple! Sentences and paragraphs must be short and easy to read. Write more than four sentences in a paragraph, and include subtitles and lists, for scannable content. Remember that blogs are usually read quickly, and if the reader sees a squirrel, you could lose him for good.
Tone and POV
The very nature of a blog is casual conversing. This means the vocabulary and subject matter should be suited to an audience of no higher than a 10-11 grade education. If your clientele is much more intelligent, that’s fine. Most people prefer a simple read from a blog. Write your blog from the point of view of a staff member or the dentists, so it will not sound like a reporter covering a beat. First person is preferable.
Calls to action
No one likes a hard sell, but your blog should direct a reader to find more information on a page of your website. Including your office phone number and email is a great idea, because people like immediate gratification.
I have so much more to share with you! SEO tips, where and how to link text within a blog post, best practices for composing meta descriptions, image selection and optimization… I could go on and on, and I will, in future blog posts.
If you’d like to discuss our dental blog writing service, website optimization, or a new website for your office, email email@example.com or call me at 940-395-5115.