Capturing Your Philosophy and Message
Creating a logo is no easy task. From shades and hues of colors, to icons, shapes, and font style, the elements of a dental practice logo must come together to build on and support an overriding idea – a brand.
When our creative team and dental marketing experts at Identiwrite work on a new dental logo design, or a second-generation logo, the process begins with a telephone interview. We will discuss many aspects of logo design, and your philosophy for patient care will take center stage.
Before the creative process can truly begin, we will explore your target market. Together, we will determine which dental procedures you enjoy performing, and which are the most profitable. We’ll consider the demographics of your ideal patients, create an avatar, and discuss where those potential patients go online, what interests them, and how we can place your practice’s brand in front of them.
The Dental Logo Design Process
First, a phone call interview will be conducted, so we can determine your desires and your ideal patient.
Next, we’ll develop a collection of six very different logo concepts. You will select one or two that you like best, and then we’ll massage and re-sculpt the designs. Sometimes, one or two consultations and design compositions will result in the perfect logo for a practice. Other times, the revision process takes four or five collaborative sessions.
If we are also building a website for your dental practice, and your logo is not finalized before the site is ready to go live, we can use a placeholder logo. This will allow your site to start generating business, while we complete your new logo design.