Dental Website Design Process
To start the design process for your new dental website, we will schedule a one-hour telephone interview and provide a printable guide for you to review before the call. During the interview, we’ll learn about your practice philosophy for patient care, as well as the services you most enjoy performing, and all of your technology. We’ll discuss design elements like colors and fonts, and visit a few sites to determine what elements you like – and what you dislike. With your input, our design team will have all we need to create a customized, sensational, user-friendly website that reflects your practice. It will look and feel like an extension of your office, online.
You’ll have a bit of homework after the call. We may request items, such as photos and your logo, necessary to complete your website. You’ll be provided with a list of items we need to acquire. Bio guides for you and your team will be emailed to you, as well. Simply complete the guides and fax or email them back to us, at your leisure.
Once we have all we need to proceed, the design process will take a few weeks. You’ll be provided with layout options that we’ll review together. We’ll work on one design until it’s just what you want! Once the design is approved, the project will move into development.
Dental Website Development Process
At this phase, we will need all of your assets from that homework list. We will secure your domain and hosting, or transfer of your domain to your own hosting account, if necessary. On the back-end of your site, we’ll build out what’s called a staged website. This will be visible to you and us, not visitors. The pages of the staged site won’t be indexed by Google, either.
Our copywriting team will compose original, optimized text for your site’s pages, implementing the latest SEO techniques. The developers, too, will use SEO-friendly design to ensure your site ranks well in Google. Once your dental website is ready to preview, you’ll be sent a link and asked to schedule a call. We’ll go through the site page by page with you, noting all of your requested revisions in a special program, so we can keep track of the changes. The revision process may take a week or two, or longer if you continue to want alterations made before your site goes live.
When your site is made live, Google’s robots (spiders) will be able to crawl and index every page. We will install Google Analytics on the back-end, so you – and we – can see data about who visits the site, where they live, how long they stay on each page, and where the enter and leave the site.