Website Design & Development 2017-07-19T14:35:36+00:00


Your website could reach thousands and thousands of potential patients. It will be the first impression you make on people who find your practice on the Internet. Investing in a unique, modern design and error-free development will improve your potential for converting those website visitors into new patients. 

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Is your website responsive? 

Custom, Template, or Hybrid Website?

dentist looking at responsive website on tabletDental website design, development, and function have evolved significantly in the past 5 years and tremendously in the last 10 years. A website built today should remain contemporary for about two years before it becomes outdated – at which time it will need a makeover.

Custom design can make a dental website to stand out from the rest. However, custom sites are usually built on a proprietary content management system (CMS). In this case, should you want to move your website into your own hosting account and have another company handle its maintenance, you’ll be given HTML files that are only readable by a web technician. The user-friendly admin panel you are used to using is proprietary to the website company that built your site, so it will not transfer to your hosting account. In short, you’ll have to find a developer and pay big bucks just to make your site live and keep your it functioning.

In contrast to custom sites, template websites allow little design flexibility, so you have no guarantee that the dentist down the street is not going to have the same website as you! Many template sites also come with user-friendly administrative panels, so you can make changes to the site easily. However, if you decide to move your website, you’re out of luck. Template sites are proprietary to the company that owns the template. Not only can you not take your site with you when you go, but you may lose any content you submitted. The copyright may have become property of the web company. In some cases, I’ve also seen dentists lose their domain name!

The hybrid sites we create at Identiwrite have many benefits over templates and custom-built sites.

  • We build on WordPress, so you can take the site, its content, and the CMS with you. It’s all yours – not ours.
  • Your site will be hosted in your account at Bluehost or GoDaddy, so you have complete control over your website, domain, and email addresses. (Don’t worry. We’ll set it all up for you.)
  • Your WordPress website can be customized to the point that it looks completely custom. We leverage existing widgets and plugins for state-of-the-art design and functionality, while retaining the ability to change nearly every aspect of a site’s appearance.
  • WordPress website templates can be automatically updated. This means, you’ll not have to worry about parts of your site being “out of order” or losing functionality. Instead, through the WP admin panel, you’ll be notified when it’s time to accept a free update to your site or its plugins. If Identiwrite manages your website, we’ll take care of the updates.
  • With WordPress, we have virtually unlimited capabilities. Want videos to pop up here and there? Want a shopping cart? Need an interactive calendar? How about a sticky item that remains on-screen all the time? Any functionality that you desire can be purchased or created, so you will have the website you want – with or without bells and whistles.
  • The cost of a hybrid dental website falls between that of a completely custom-built website and a cookie-cutter template. We offer reasonable monthly maintenance and SEO programs to keep your site healthy, as well.


Our checklist of website must-haves will help you determine whether your site is up to par with modern standards for design, development, content, social media, user experience, and more. Get your checklist here – or call us at 940-395-5115 for a website assessment. 


Dental Website Design Process

graphic designers desk with color samplesTo start the design process for your new dental website, we will schedule a one-hour telephone interview and provide a printable guide for you to review before the call. During the interview, we’ll learn about your practice philosophy for patient care, as well as the services you most enjoy performing, and all of your technology. We’ll discuss design elements like colors and fonts, and visit a few sites to determine what elements you like – and what you dislike. With your input, our design team will have all we need to create a customized, sensational, user-friendly website that reflects your practice. It will look and feel like an extension of your office, online.

You’ll have a bit of homework after the call. We may request items, such as photos and your logo, necessary to complete your website. You’ll be provided with a list of items we need to acquire. Bio guides for you and your team will be emailed to you, as well. Simply complete the guides and fax or email them back to us, at your leisure.

Once we have all we need to proceed, the design process will take a few weeks. You’ll be provided with layout options that we’ll review together. We’ll work on one design until it’s just what you want! Once the design is approved, the project will move into development.

Dental Website Development Process

At this phase, we will need all of your assets from that homework list. We will secure your domain and hosting, or transfer of your domain to your own hosting account, if necessary. On the back-end of your site, we’ll build out what’s called a staged website. This will be visible to you and us, not visitors. The pages of the staged site won’t be indexed by Google, either.

Our copywriting team will compose original, optimized text for your site’s pages, implementing the latest SEO techniques. The developers, too, will use SEO-friendly design to ensure your site ranks well in Google. Once your dental website is ready to preview, you’ll be sent a link and asked to schedule a call. We’ll go through the site page by page with you, noting all of your requested revisions in a special program, so we can keep track of the changes. The revision process may take a week or two, or longer if you continue to want alterations made before your site goes live.

When your site is made live, Google’s robots (spiders) will be able to crawl and index every page. We will install Google Analytics on the back-end, so you – and we – can see data about who visits the site, where they live, how long they stay on each page, and where the enter and leave the site.


Is it time to upgrade your online image?

Maintaining & Growing Your Investment

copywriter hard at workYou can administrate your website yourself, because it will be hosted in your own GoDaddy or Bluehost account. We can provide training on using the administration panel in WordPress, or you can self-educate using online tutorials. However, if you’re too busy to manage, maintain, and promote your dental website, the wise next step is to select one of our monthly support plans.

Identiwrite offers various levels of website support, ranging from simple upkeep to extensive content management, social media integration, and reputation management. By talking with you about your marketing goals and practice growth plan, we can help you determine which package will best suit your needs.

If you want more information to make a decision, we can conduct a keyword ranking report, as well as a competitive analysis, to establish a baseline of your current online standings. From the results, we can determine which support package will meet your goals, in your time frame.


Is your website driving new patients to your practice?


Don’t have time to talk? You can email or send a text to 940-395-5115. We will work on your schedule, at your convenience.




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