Get Your Blog Ranking Higher on Google Right Now
These 5 advanced strategies will elevate your website's SEO rank and expand your keyword reach -- fast!
Get the 5 Blog Strategies Now
SIGN UP TO RECEIVE THE TIPS ARTICLE AND 5 WEEKLY EMAILS WITH EVEN MORE AMAZING MARKETING TIPS!
Benefits of Excellent Blogging Strategies
Whether you write your own blogs or hire Identiwrite to handle content creation, if you implement certain best practices into your dental blogging campaign, you'll enjoy these rewards:
ROI means Return on Investment. Blogs provide an unbelievably high ROI. Not only can they rank on Google for any number of keywords, but blogs are archived, so they stay on a website forever. With more blogs, your site will grow bigger and bigger — with an ever-increasing number of opportunities to rank in Google Search!
It can take days or even months for regular webpages to be indexed. Indexing is when Google’s bots review a page or post and put the findings into Google Search results. Because blogs are indexed as news not pages, they show up fast in search engine results pages.
We can learn about your competitors, their blogs, and their web traffic, as well as your web traffic, who’s visiting, how long they’re staying on particular pages, what keywords they’re using to find your site, and what pages your blog posts compete with in your region. All of this factors into what we do next — from blog topics to length to the images and videos we include.
Why should you believe that blogs are still important?
"Google has said blogs are important for years, and the company still recommends blogging."
– Shauna Duty
For nearly two decades, Shauna Smith Duty has written blogs for dentists, consultants, and dental industry businesses. Today, she is the owner of and editor in chief for Identiwrite Creative. Shauna continually studies expert leaders in SEO, then translates that knowledge into dental marketing strategies.
DENTISTS ARE UNIQUE IN THAT THEY MUST COMPLY WITH THE ADVERTISING GUIDELINES SET BY THE ADA AND STATE DENTAL BOARDS, UPHOLDING HIGH PROFESSIONAL STANDARDS THAT ARE NOBLE AND HONORABLE.
However, dentists also have to compete with unregulated products, like over-the-counter teeth whitening systems and orthodontic aligners by mail. It’s a tough market that’s only getting tougher.
Blogs are an essential component in an effective dental marketing strategy. A dentist has to follow best practices for writing and publishing blog posts, or he’ll just waste time and money.
What Clients Say
“Truly an amazing person to work with. Shauna continues to amaze me with what she’s able to accomplish, especially when there are some pretty tight deadlines. I cannot recommend her services enough! Truly an inspiring and death defying experience.”Scott MeadowsPatient Prospectors
“Being able to take complex medical/dental issues and make them patient friendly is an amazing skill. Cleaning up outdated information by essentially channeling me and my writing style was a pretty amazing feat. It is obvious she has a great skill set, understands dentistry and medicine and can take the most complex subject and make it easily assimilated by patients, without insulting their intelligence. My social media views have skyrocketed since she took over…and the price is more than reasonable.”Tim Mickiewicz, DDSPacific Orofacial Pain Consultants
“Identiwrite plays a key role in the success of our online presence. We are thrilled with their services and enjoy working with their friendly and knowledgeable team. I highly recommend iDENTiWRITE to anyone in the market for a SEO!”Amber Basford
“We reached out to Identiwrite the beginning of 2019 to help us with our blogging needs. We're very pleased. Great team effort!”Norman Medina DDS