A strong dental website could reach thousands of new patients.

Your website is the first impression you make on potential patients who are searching for a local dental practice on the Internet.

So investing in a unique, modern design that is free of errors, compliant with all usability and accessibility standards, and has rich content guarantees that your dental website will communicate to your visitors effectively to convert them into new patients.

Whether you are new to digital marketing for your dental practice or need an overhaul to an existing website, as an experienced dental marketing company we know that the most effective dental websites have:

  • Brandable Domain Name
  • Reliable Hosting
  • Responsive Design for desktop and mobile
  • Intuitive Layout for the user experience
  • Original text and simplified language
  • Effective Photos & videos
  • Easy administrative maintenance
  • Strong Security (HTTPS: & encryption)
  • Ease of Page Navigation
  • Social Media Integration
  • Google Analytics and Search Console for data tracking
  • Simple Contact/Scheduling/Lead Gen process (email, phone number, link)


Is your dental website responsive to mobile browsing?

Custom, Template, or Hybrid Website?

Website designs and functionality has evolved significantly in the last 15 years and continues to change rapidly as technology advances. So a website built today would only remain contemporary for about two years before it becomes outdated – and when it does it can begin to negatively affect user trust.

So if your dental website is over two years it needs a makeover to maintain effective communication and conversion else you are wasting money…but which type should you choose?

Fully Custom Dental Website

A custom dental website stands out as a fully unique user experience when compared to template-based dental websites, which can make a difference if you are competing with many local dentists online who are using similar templates.

However, these sites are usually built on a proprietary content management system (CMS) that must be maintained. You will need to create your own hosting account that a dental marketing company must maintain, and most website files will only be readable by their web developer.

And if you want to transfer to another hosting account you will need to relearn a new admin panel because your original one will not transfer. Custom changes and migrations will require expensive web development solutions costing you a lot of time and money.

This scenario has left many dentists feeling used, angry, and helpless especially if they do not have enough incoming business to support the expense.

Template-based Dental Website

In contrast to a custom dentist website, a template-based dental website allows little design flexibility, so there is a chance that other dentists in your local market may have the same website as you, which doesn’t help to differentiate you from the competition in your digital market.

However, many template sites come with very user-friendly administrative panels, so your dental marketing company can make content changes to the site very easily, saving you time and money. Some of today’s more popular template sites are Wix or Squarespace.

But should you decide to move your template site, you’ll be out of luck. Template sites are proprietary to the company that owns the template. Not only can you not take your site with you when you go, but you may lose any content you submitted. The copyright may have become the property of the web company.
In some cases, I’ve seen dentists lose their domain name!

Hybrids: Affordable, Attractive, High-Achieving Websites

The hybrid sites we create at Identiwrite Creative have many benefits over templates and custom-built sites.

We build on WordPress, so you can take the site, its content, and the CMS with you if you ever leave us. Though our clients rarely leave, sometimes loyalty to a family member or friend in the graphic design/SEO field overrules working with us. Should you want to move your site, it’s all yours – not ours. Your site will be hosted in your account at Bluehost or GoDaddy, so you’ll have complete control over your website, domain, and email addresses. (Don’t worry. We’ll set it all up for you and hand it off when you leave.)

Your WordPress website can be tailored to the point that it looks completely custom.

We leverage existing widgets and plugins for state-of-the-art design and functionality while retaining the ability to change nearly every aspect of a site’s appearance. WordPress website templates can be automatically updated, as well. This means you’ll not have to worry about parts of your site being “out of order” or losing functionality. Instead, through the WP admin panel, you’ll be notified when it’s time to accept a free update to your site or its plugins. (Sometimes site templates become permanently outdated, and the developer no longer provides updates. This usually does not happen within the first two years of a site’s life, and notice is generally given.)

Site Management & Maintenance

If Identiwrite Creative manages your site, not only will you have the best dental website, but we’ll take care of the updates and day-to-day maintenance. This includes eliminating spammy comments, keeping the plugins and template up to date, and fixing glitches if the site goes down or has conflicts with plugins, for instance. These things happen, even if you never touch your site. A management plan is essential so that you can keep treating patients and your site can keep bringing them in your doors.

With WordPress, we have virtually unlimited design and functionality capabilities. Want videos to pop up here and there? Want a shopping cart? Need an interactive calendar? How about a sticky item that remains on-screen all the time? Any functionality that you desire can be purchased or created, so you will have the website you want – with or without bells and whistles.

The cost of a hybrid dental website falls between that of a completely custom-built website and a cookie-cutter template. We offer reasonable monthly maintenance and SEO programs to keep your site healthy, as well.

Dental Website Design Process

To start the design process for your new dental website, our dental website design company will schedule a one-hour phone interview and provide a printable interview for you to review before the call. During our call, we’ll learn about your practice philosophy for patient care, as well as the services you most enjoy performing, and all of your technology. We’ll discuss design elements like colors and fonts, and we’ll visit a few sites with you to determine what elements you like – and what you dislike.

With your input, our website design team will have all we need to create a customized, sensational, user-friendly website that reflects your practice.

It will look and feel like an extension of your office, online.

You’ll have a bit of homework after the call. We will need photos and your logo, as well as logins or admin status for your social media accounts. You’ll be provided with a list of items we need to move forward. Bio guides for you and your team will be emailed to you, as well. Simply complete the guides and fax or email them back to us.

Once we have finished the interview and have your logo, the design process will take a week or so. You’ll be provided with a functional mockup – a few designs of actual, functional homepages. This staged site will be visible to you and us, not visitors. The pages of the staged site won’t be indexed by Google, either.

We’ll work on one design until it’s just what you want! Once the design is approved, the project will move into development.

Dental Website Development Process

At this phase, we will need all your assets from that homework list. We will secure your domain and hosting, or transfer of your domain to your own hosting account, if necessary.

Our copywriting team will compose original, optimized text for your site’s pages, implementing the latest SEO techniques and data from our research of your regional keywords and competition.

The website developer, too, will use SEO-friendly design to ensure your site ranks well in Google.

Once your dental website is ready to preview, you’ll be sent a link and asked to schedule a call. We’ll go through the site page by page with you, noting all your requested revisions in a special program, so we can keep track of the changes. The revision process may take a week or two, or longer if you continue to want alterations made before your site goes live.

When your site is made live, Google’s robots (spiders) will be able to crawl and index every page. We will install Google Analytics and Search Console on the backend, so you – and we – can see data about who visits the site, where they live, how long they stay on each page, and where the enter and leave the site.


Is it time to upgrade your online image?

Maintaining & Growing Your Investment

You can administrate your website yourself because it will be hosted in your own GoDaddy or Bluehost account. We can provide training on using the administration panel in WordPress, or you can self-educate using online tutorials. However, if you’re too busy to manage, maintain, and promote your dental website, the wise next step is to select one of our monthly support plans.

Identiwrite Creative offers various levels of website support, ranging from simple upkeep to extensive content management, social media integration, and reputation management. By talking with you about your marketing goals and practice growth plan, we can help you determine which package will best suit your needs.

If you want more information before you decide, we can conduct a keyword ranking report, as well as a competitive analysis, to establish a baseline of your current online standings. From the results, we can determine which support package will meet your goals, in your time frame. in the meantime, check out some of our dental website examples.


Is your website driving new patients to your practice?