While experts say that all businesses need a blog, a dental blog will do you absolutely no good if you only post once a month — or less. Along the same vein, if you curate content (share existing articles), you’ll do nothing for your SEO. A blog should feature weekly posts of original, informative, search-engine-optimized content, as well as an interesting image or video.
Why Your Site Needs a Blog
Experts agree, with Google, Facebook, Twitter, and other online giants constantly altering search algorithms, well written, original, and informative content is the number-one way to achieve and maintain high search rankings.
Here’s what happens in a Google search:
When a potential patient types in a city and “dentist” into Google Search, that query is provided with pages and pages of links to related content, in a SERP (search engine results page).
- The links (URL and page description) are listed according to how pages are ranked when indexed by Google’s algorithm. All of the content on your dental website – every single page, text, image, and heading – is sent through a machine of sorts, which we call Google’s algorithm. This machine determines how much credibility and relevance a web page (or blog) has for certain search terms.
Therefore, your website needs an entire library of original, informative information on the topics – keywords – for which you want to be found. The amount of information necessary to rank in top, page-one Google results depends on competition in your area. Google Local (formerly Google Places, formerly Google Maps) is a platform that helps businesses communicate their offerings, location, online reviews, hours, and images with searchers.
B2C companies that blogged 11+ times per month got more than 4X as many leads than those that blogged only 4-5 times per month.
Are all dentists family dentists?
by Shauna Duty on February 14, 2020 at 3:48 pm
Family dentists provide an important service within dentistry by treating children of all ages, including teenagers, parents, and other members of a family. While it may be easy to assume that all dentists perform this role, the truth is that it takes a special dental team and a certain kid-friendly mindset to truly serve the [...] The post Are all dentists family dentists? appeared first on Metro Dental Care.
The Best Way to Whiten Discolored Teeth
by James Fondriest, DDS, FACD, FICD on February 14, 2020 at 9:02 pm
Problem: “My discolored teeth make me look unhealthy and unattractive, so I’m embarrassed about my smile. I want to whiten my teeth, but I don’t know the best product or treatment for my dental stains.” Solution: “Your tooth stains can be corrected, but there are many types of tooth whitening products on the market. When... Read more » The post The Best Way to Whiten Discolored Teeth appeared first on James Fondriest, DDS, FACD, FICD.
5 Questions to Ask A Natural Dentist
by Shauna Duty on February 13, 2020 at 11:59 pm
Searching for a “natural dentist near me’’? You aren’t the only one! Many adults are switching to natural and holistic dentists because of these many benefits: Whole health approach Innovative... The post 5 Questions to Ask A Natural Dentist appeared first on Natural State Smiles.
6 Secrets to Improve Dental Practice Efficiency
by Shauna Duty on January 22, 2020 at 12:29 pm
In case you aren’t aware, your patients don’t enjoy spending time in the dentist’s chair. They come because they must or because they know they should. But while they are getting their teeth cleaned or trying to remain still while you fill a cavity, they are anxious for you to finish. And they will notice
Keep Your Porcelain Veneers Looking Beautiful
by ovadmin on February 12, 2020 at 6:16 pm
Porcelain veneers quickly and dramatically improve your smile, but how long do they last? Few things in dentistry last forever, but you can extend their life with proper care and... The post Keep Your Porcelain Veneers Looking Beautiful appeared first on Ocean View Dental Care.
Google continually changes its algorithms and products
Google keeps changing. Why? Because the Internet is like a living being, constantly in a state of movement, never still. To maintain status as the premier search engine, Google must accommodate users and the ever-changing nature of the World Wide Web.
All of this points directly to the fact that businesses, large and small, need high quality website content – pages and blogs.
How a Dental Blog Differs from a Web Page
Google sees blog posts as news. It sees web pages as encyclopedia entries. Therefore, a blog post is indexed by Google quickly, so it shows up in search results fast. A blog does not necessarily have staying power, though. Its rankings will fall as other posts and pages are indexed on the same topic. Having many blogs on a topic increases the potential for a business to have a blog in page-one Google results, and also spreads a wider net of keywords related to the primary topic. This, too, increases the potential for top results.
In contrast, a web page is not indexed as quickly as a dental blog. Credible links that point to a web page from other sites (incoming links) can improve a page’s rank. Multiple pages and blogs on the same topic will improve the potential for one of a group of web pages showing up in page-one results.
There are other differences between a blog and web page, too.
A web page usually remains in place long-term, possibly seeing some revisions through the years. It points a visitor to an action – call the office, fill out this form, schedule an appointment, watch this video. In most cases, a web page promotes a service or product, or provides information directly related to a company.
A blog is replaced by the next blog, and it moves down the line, ultimately becoming an archive, but still available for visitors to access.
75% of HubSpot’s blog views and 90% of blog leads come from old posts.
How Often Should a Dentist Blog?
As a new dental blog is posted, aging blogs literally get pushed further down a website’s blog page. The same thing occurs in search results. In addition, a blog is less formal than a web page. It provides news, interesting information, or an opinion about a particular topic. While a reader may share a blog with a friend or on a social media platform, web pages are rarely shared.
Note, though, that both a dental blog and web page need original text. Using text directly from another source does nothing for SEO – and can actually harm a site’s credibility, according to Matt Cutts, a respected Google Search and SEO expert.
Whether you write your own dental blog or have our copywriters compose your blog, posts should be made weekly, at a minimum. According to research, businesses who post more blogs are more successful. If you practice dentistry in a competitive market, you should be blogging multiple times per week — and Identiwrite Creative is here to handle all the heavy lifting. We offer three basic blogging and SEO plans and often customize plans to meet the specific needs of our clients. To discuss your blog or website, call us today at 940-395-5115.
TESTIMONIALS FROM DENTISTS LIKE YOU
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“Being able to take complex medical/dental issues and make them patient friendly is an amazing skill. Cleaning up outdated information by essentially channeling me and my writing style was a pretty amazing feat. It is obvious she has a great skill set, understands dentistry and medicine and can take the most complex subject and make it easily assimilated by patients, without insulting their intelligence. My social media views have skyrocketed since she took over…and the price is more than reasonable.”Tim Mickiewicz, DDSPacific Orofacial Pain Consultants
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