Managing content means overseeing and creating the information published online for a particular business – in this case, a dental office. The term content usually refers to text, but can include videos, advertisements, illustrations, and photographs.
Text, or Written Content, for Dental Marketing
The dental and medical copywriters at Identiwrite Creative have years of experience writing text for dentists, physicians, specialists, and medical industry professionals, as well as consultants and product manufacturers. All of the content we compose is original, meaning that it occurs nowhere else online, and in addition, you will own the copyright on all content that you purchase. Using Copyscape, we can guarantee that the text we write for you is original.
We also understand best practices for keyword research, search engine optimization, and meta data composition, which will yield higher rankings for your website.
To keep your website fresh for search engines, like Google, a blog delivers new content on a weekly basis. Topics for your blog posts may be submitted by you, or choose between seasonal topics and SEO-focused topics, specifically developed for your brand and message. All blog posts are completely original and include a stock photo, upload, and optimization.
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We offer all aspects of a blogging publishing program, including:
- Editorial calendar
- Keyword selection
- Original copywriting of 550-750 words
- A stock photo
- Metadata and ALT-tags for SEO
- Interlinking to website service pages
- Upload and blog management
- Calls to action
- Optional posting to social media sites
- Optional consultation calls to discuss quarterly calendar
Your content management plan may also involve posting new webpages to your site, to build out specific areas that you’d like to promote. For instance, if you begin offering sleep medicine, a good strategy for establishing an online presence for the service would include five or six web pages on the subject, supported by a series of related blog posts.
Images, Illustrations, Charts, and Infographics
On your website and social media pages, your brand can be expressed through visual imagery. Content management is more than text; it’s images, too. Videos are an extremely popular and effective tool for transferring information to potential patients in an interesting format. Because Google owns YouTube, and because YouTube is consistently growing, leveraging videos for improved SEO is more effective than ever. Illustrations and infographics also educate potential patients in a way that words often cannot.
A strong dental marketing plan incorporates stimulating visual elements that convey information, while supporting a practice’s brand and message. Our creative team of graphic designers and writers will collaborate to develop strong and effective strategies to promote your dental office, so you reap the rewards in increasing new patient numbers.
TESTIMONIALS FROM DENTISTS LIKE YOU
“Truly an amazing person to work with. Shauna continues to amaze me with what she’s able to accomplish, especially when there are some pretty tight deadlines. I cannot recommend her services enough! Truly an inspiring and death defying experience.”Scott MeadowsPatient Prospectors
“Being able to take complex medical/dental issues and make them patient friendly is an amazing skill. Cleaning up outdated information by essentially channeling me and my writing style was a pretty amazing feat. It is obvious she has a great skill set, understands dentistry and medicine and can take the most complex subject and make it easily assimilated by patients, without insulting their intelligence. My social media views have skyrocketed since she took over…and the price is more than reasonable.”Tim Mickiewicz, DDSPacific Orofacial Pain Consultants
“Identiwrite Creative plays a key role in the success of our online presence. We are thrilled with their services and enjoy working with their friendly and knowledgeable team. I highly recommend Identiwrite Creative to anyone in the market for a SEO!”Amber Basford5 stars – Google
“We reached out to Identiwrite Creative the beginning of 2019 to help us with our blogging needs. We're very pleased. Great team effort!”Norman Medina DDS5 stars – Google
“My partner and I hired Shauna and her team to create our new website. . She was so patient and professional with us. We learned a lot during the process and would recommend her if you are looking to build a site. She is truly a great person and kept up her end of the bargain to the end!”Jacque Russo5 stars – Google