It’s that time again! You know the one we’re talking about - time to highlight [...]
As a dentist, your number-one priority is caring for your patients. Creating a compelling website, [...]
Keywords are the words or phrases Internet users type into Google when searching for information. [...]
I’m often asked what a dentist’s website navigation should include. Most web users prefer a [...]
Original, informative, properly optimized and distributed blogs lead a target demographic to dentists' websites, regardless of what your website [...]
You’ve completed nearly a decade of school, perhaps more. Then there was the residency. In [...]
In the last two blogs of this series, 100 Stats to Help Market Your Practice [...]
You don’t have to use a keyword saturation percentage or integrate precise keyword phrases in strategic locations on a page. Some of this helps, but honestly, the content that ranks the highest is original text with keywords mixed in. As you write good content, you'll naturally use keywords that people will use to search for the information. Now, I'm not suggesting you throw keyword research out the window, just don't try to make it a science. Good content also features links (with relevat anchor text) to related information. It’s composed with the most important information at the top of the page, and it's not too long, not to short. Two-hundred and fifty to five hundred words per page is about right.